Many people first notice atopic dermatitis as dry, itchy patches that won’t quit, especially in places that rub or bend. In babies, the first signs of atopic dermatitis often show up on the face, scalp, or outer arms and legs, while in older children and adults it tends to appear in the elbow and knee creases, neck, wrists, and ankles, sometimes with rough, thickened skin from scratching. Flares can be set off by common triggers like dry air, fragrances, certain fabrics like wool, or stress, so patterns of itch that worsen after these exposures are a frequent early clue.